Nathan Maynor, proprietor of Bellaire’s Sugar Shop Bakery, lost his battle with COVID-19 early Saturday morning, friends reported. He was 58 years old and had been hospitalized with severely compromised breathing and other symptoms for about three weeks.
More than 150 contributors had exceeded a $15,000 goal with GoFundMe.com to help pay the bills for his business in hopes that he would recover and be able to return to making custom cakes, cookies, pies and other baked specialties. The funds will now go to close out the business, with any remainder helping with Maynor’s funeral expenses, according to supporters.
Maynor had a history in luxury retail, but turned his passion into the Sugar Shop, a tiny bakery on Fifth Street in Bellaire. Customers rallied to him even when the giant H-E-B opened across the street from him with its own custom bakery, and he was forced to struggle with a city construction project that limited and sometimes blocked access to his shop for months, far beyond its projected completion date.
But his perseverance with city officials — and the loyalty of customers — saw him through the crises. He was known for his generosity in supporting schools and seniors, city events, and all manners of fundraisers.
Saturday his customers were grieving his passing — recalling his kindness, skills and gift for customer service.