The Bellaire Business Association is partnering with businesses in Bellaire, West University and Southside Place and city councils in all three cities to promote a new “Stay Loyal to Local” campaign, encouraging residents to patronize merchants in their communities “…where everybody knows your name.”
In addition to highlighting the personalized service and neighborly aspects of shopping local, the BBA also stresses the economic benefits.
“Local sales of goods and services generate sales and property tax revenues that directly contribute to city revenues to supply residents with police, fire, infrastructure and more,” the BBA pitch goes. “For every one dollar residents spend at a local business, 56 cents stays in the community, compared to zero from online sales.”
The campaign also points out other benefits, such as business support of neighborhood schools, youth sports and charities, as well as reducing the need for cardboard recycling that has burgeoned with the popularity of online sales.
Perhaps most compelling, the BBA points out a study by American Express which found that home values in neighborhoods with strong, local retail districts grew at a much faster rate over a 14-year period than those without.
Learn more about the campaign and the association at BellaireBiz.org.