By Charlotte Aguilar
West University police have called a press conference for 1 p.m. today (Monday, June 26) at their headquarters to provide current information about the disappearance of resident Brett Detamore.
Detamore, 38, hasn’t been seen since last Wednesday morning around 4:30 a.m. when his distinctive yellow Dodge Ram truck was seen on the city’s license-plate reading camera system exiting West U. The truck was found burning in Bear Creek Park, about 20 miles northwest, some two hours later. The married father of three young children has lived in West U for five years and owns a home construction and renovation business.
The weekend passed without developments, but efforts by friends at getting the public involved received a big boost with Detamore’s image and description being beamed on 10 digital billboards provided by Clear Channel Outdoors, along with contact information.
Public affairs specialist Sonia Soto has a history with the company and its campaigns to help locate missing persons through Texas Center for the Missing and EquuSearch. “I do not know why this one caught my attention or made me act on it,” she told EssentialsNews, but she contacted Lee Vela of Clear Channel, and within hours the billboards were up.
“The power of digital billboards is that we can react swiftly when there is a community need,” said Vela. “This man, a well respected member of the community is missing. This message is currently being broadcast on 10 digital billboards which could be expanded to more of the 44 units now operating in the region…They reach a broad audience and we are hope someone knows some…and comes forward.”
Soto said she only learned later, after she’d helped arrange for the billboards, that she and the missing man “had so many friends in common.” Those friends have created a Facebook page, Find Brett Detamore, that is publicizing the case and organizing volunteer efforts to help gain information that might help authorities.