By Heidi Dugan
When considering buying and selling your home, always hire a professional. The real estate market is not constant. It is crucial for a professional to follow the trends and stay on top of new information when listing your home. With mortgage rates increasing, rising home prices and the inventory of homes for sale growing, today’s housing market can be hard to evaluate. What worked 3-6 months ago may not be working in today’s market.
In addition a professional will help maximize your pool of buyers. The role of a real estate professional is to bring in qualified and serious buyers who are willing and able to close on time. We have a large variety of tools at our disposal, such as social media, digital marketing, premier ad placement and Multiple Listing Service (MLS) to ensure your house is viewed by the most buyers.
With the market shifting from a seller’s market to a buyer’s market, now is not the time to list as a “private office exclusive.” You need your home marketed to more than 45,000 local agents and more than 500,000 agents world-wide — not just one local brokerage.
A professional understands the fine print. Contracts, disclosures, etc., etc….can be daunting for many people, but a real estate professional knows exactly what to do. A seasoned professional can help you review and utilize the documents to your best advantage and avoid costly missteps.
Remember that a top-rated professional is a trained negotiator. The buyer has an agent, inspector, appraiser and lender working on their behalf. It is critical the seller also has the best trained negotiator going toe-to-toe with all these parties to understand and solve any concerns — so lean on an expert. A professional knows how to address everyone’s concerns.
Pricing your home RIGHT from the beginning will bring the highest price in the least amount of time. Pricing a listing correctly requires market expertise and an unbiased eye to enhance marketability and maximize price. A professional knows how to set the right price for your house.
A professional real estate agent has essential insights you’ll want to rely on throughout the transaction. If you have any real estate questions, please feel free to email: email@example.com and I will include you in my next month’s Essentials column, “Ask the Professional.”
Heidi Dugan has been recognized by the Houston Business Journal as one of the city’s Top 25 Realtors every year for more than 15 years, and in West University Place, where she has resided for nearly 40 years and raised her children, she is consistently ranked the No. 1 real estate agent, according to MLS
statistics. She is proudly affiliated with local and independently owned Greenwood King Properties.